Beautiful Beneath, Ghana’s premier lingerie, sportswear, swimwear, and sleepwear shop based at East Legon in Accra is here to make your underwear shopping experience a pleasant one.
This ultra-modern shop was established by Mrs. Juliet Gyamfi, a professional nurse and a certified lingerie specialist. As a woman who is passionate about helping breast cancer patients especially during and after their cancer treatments, she set up Beautiful Beneath with the aim of recommending the appropriate under-garment that would make her fellow women feel comfortable and complete again.

There are also the maternity sections with stylish bras, shapers, and waist trainers, and other accessories to make motherhood easy inside and outside the home. Beautiful Beneath has become a one-stop-shop for the family as the kids’ sections keep getting exciting and stock with new sportswear, swimwear, sleepwear, sneakers, and other things to enhance their extra curriculum activities.
Beautiful Beneath has become the best place to down your next everyday bra or show-stopping investment piece for all sizes, style preferences, skin tones, and budgets. To make browsing even easier, the list is broken into three categories: standout pieces (for luxe lingerie, extra-pretty robes, bustiers, garter belts, and more), every day (versatile bras, undies, and comfy sleep and loungewear), and wide selection (boutiques with a sizable assortment of brands, styles, and prices).

Apart from bras, you can also get a wide range of quality lingerie, sportswear, swimwear, sleepwear from world-leading brands for the whole family. Their products are also climate-friendly which makes anyone who wears the feel comfortable. As a proud partner of the GUBA Diaspora Card, Beautiful Beneath offers an amazing 10% discount to cardholders.
Within the working hours, women are always encouraged to work in for free bra sizing and educated on the type of bra to wear beneath certain dresses.
Wondering what other reasons why you buy from Beautiful Beneath, check out these points:
Quality
All products displayed in the shop are handpicked from the UK and US in the original shops. Customers always get value for their money and they are guaranteed its durability.
Sizes
Beautiful Beneath is the only lingerie shop where every Ghanaian woman can get her right bra size. Heavily endowed Ghanaian celebrity, Pamela Odameo Watara, for instance, was left stunned when she walked into the shop and saw quality bras that fit perfectly for her
Colors
Colors have meanings and they mean a lot to people depending on their personality and preferences. All products in the shop are available in different colors for customers to choose from.
Free bra sizing
As mentioned earlier, bra experts are readily available in the shop to check for customers’ bra sizes to help them select the right bras to prevent breast sagging, neck, and back pains.
Weekend sales
Every weekend is a great opportunity for customers to get extra discount on walk-in purchases. They also have selected items on discount every day aside from their mega discount sales in June and December.
24/7 online presence
The power of social media can never be underestimated in this current age. Beautiful Beneath is available on all social media platform 24/ 7 to assist local and international clients.
Customer care
Customer care representatives in the shop are trained by professionals on how to attend to customers, address their issues professionally, and educate them when they are clueless about what they want.
Fast track delivery
Beautiful Beneath prioritizes the needs of its customers hence customers located outside are assured their products will be delivered the same day after placing an order.
After-sale service
Beautiful Beneath always keep in touch with customers and updates them with new products and also inquire if the products they bought are serving its purposes.
Location
Beautiful Beneath is located at East Legon, just around the A and C shopping which makes it easy for customers to locate.
Surprises
Leave it upon Beautiful Beneath to surprise your loved ones with products on their birthdays, wedding anniversaries, or other celebrations.