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10 reasons you should shop at beautiful beneath



Beautiful Beneath

Beautiful Beneath, Ghana’s premier lingerie, sportswear, swimwear, and sleepwear shop based at East Legon in Accra is here to make your underwear shopping experience a pleasant one.

This ultra-modern shop was established by Mrs. Juliet Gyamfi, a professional nurse and a certified lingerie specialist. As a woman who is passionate about helping breast cancer patients especially during and after their cancer treatments, she set up Beautiful Beneath with the aim of recommending the appropriate under-garment that would make her fellow women feel comfortable and complete again.


Beautiful Beneath

There are also the maternity sections with stylish bras, shapers, and waist trainers, and other accessories to make motherhood easy inside and outside the home. Beautiful Beneath has become a one-stop-shop for the family as the kids’ sections keep getting exciting and stock with new sportswear, swimwear, sleepwear, sneakers, and other things to enhance their extra curriculum activities.

Beautiful Beneath has become the best place to down your next everyday bra or show-stopping investment piece for all sizes, style preferences, skin tones, and budgets. To make browsing even easier, the list is broken into three categories: standout pieces (for luxe lingerie, extra-pretty robes, bustiers, garter belts, and more), every day (versatile bras, undies, and comfy sleep and loungewear), and wide selection (boutiques with a sizable assortment of brands, styles, and prices).

Beautiful Beneath

Apart from bras, you can also get a wide range of quality lingerie, sportswear, swimwear, sleepwear from world-leading brands for the whole family. Their products are also climate-friendly which makes anyone who wears the feel comfortable. As a proud partner of the GUBA Diaspora Card, Beautiful Beneath offers an amazing 10% discount to cardholders.

Within the working hours, women are always encouraged to work in for free bra sizing and educated on the type of bra to wear beneath certain dresses.


Wondering what other reasons why you buy from Beautiful Beneath, check out these points:


All products displayed in the shop are handpicked from the UK and US in the original shops. Customers always get value for their money and they are guaranteed its durability.


Beautiful Beneath is the only lingerie shop where every Ghanaian woman can get her right bra size. Heavily endowed Ghanaian celebrity, Pamela Odameo Watara, for instance, was left stunned when she walked into the shop and saw quality bras that fit perfectly for her


Colors have meanings and they mean a lot to people depending on their personality and preferences. All products in the shop are available in different colors for customers to choose from.

Free bra sizing

As mentioned earlier, bra experts are readily available in the shop to check for customers’ bra sizes to help them select the right bras to prevent breast sagging, neck, and back pains.

Weekend sales

Every weekend is a great opportunity for customers to get extra discount on walk-in purchases. They also have selected items on discount every day aside from their mega discount sales in June and December.

24/7 online presence

The power of social media can never be underestimated in this current age. Beautiful Beneath is available on all social media platform 24/ 7 to assist local and international clients.

Customer care

Customer care representatives in the shop are trained by professionals on how to attend to customers, address their issues professionally, and educate them when they are clueless about what they want.

Fast track delivery

Beautiful Beneath prioritizes the needs of its customers hence customers located outside are assured their products will be delivered the same day after placing an order.

After-sale service

Beautiful Beneath always keep in touch with customers and updates them with new products and also inquire if the products they bought are serving its purposes.


Beautiful Beneath is located at East Legon, just around the A and C shopping which makes it easy for customers to locate.


Leave it upon Beautiful Beneath to surprise your loved ones with products on their birthdays, wedding anniversaries, or other celebrations.

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U.S President, Joe Biden lifts entry ban on Nigeria



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Following his official inauguration, the President of the United States, Joe Biden has signed 15 executive orders and 2 directives reversing some of former President Donald Trump’s policies on climate change and immigration.

The first three orders were signed on camera from Biden’s oval office. The first order the President signed relates to COVID-19 and mandates that masks be worn and social distancing be kept on federal property and interstate commerce etc.

The second order was signed in support of underserved communities, to ensure some bedrock equity and equality as relates to how people are treated. Thirdly, Biden rejoined the World Health Organization and the Paris Agreement on climate change, a pact the United States formally halted in November after Trump’s exit in 2017.

One of the executive orders and presidential actions the president signed on Wednesday was the order to cancel the travel ban on countries including Nigeria, Eritrea, Yemen, Sudan and others. The travel ban which Biden referred to as “discriminatory and an affront to the country’s values” was signed by Donald Trump in his first week in office.

The ban initially barred the issuance of immigrant and nonimmigrant visas to applicants from Libya, Iran, Somalia, Syria, Yemen, North Korea and Venezuela. In 2020, Trump’s administration added six countries by halting overseas visas for citizens of Nigeria, Eritrea, Kyrgyzstan and Myanmar and appending restrictions on Sudanese and Tanzanian nationals. These bans have now been lifted by the Biden-Harris administration.

The president also conferred a bill to Congress to restore the country’s immigration system. The legislation strives to implement an “8-year pathway to US citizenship for undocumented people, address the causes of migration and speed up the reunification of families after children were separated from parents at the US border with Mexico,” Tribune reports.

National security adviser Jake Sullivan referred to the ban as “nothing less than a stain on our nation,” stating that it was “rooted in xenophobia and religious animus and President-elect Biden has been clear that we will not turn our back on our values with discriminatory bans on entry to the United States.”

Furthermore, Biden has stopped the building of Trump’s signature wall on the U.S.-Mexican border by announcing the “immediate termination” of the national emergency declaration Trump dedicated to funding it. He also increased the suspension on student loan payments and national restrictions on evictions and foreclosures.

According to USA Today, experts say Biden’s speed serves to show importance to “turn the page on a divisive four years under the Trump administration”. Most of the steps cracked what the Biden team refers to as “four overlapping and compounding crises” – the COVID-19 pandemic, the resulting economic damage, climate change and lagging racial equity.

Todd Belt, professor and political management program director at George Washington University described Biden’s actions as “trying to show the American people, and the world more generally, that America is back to where it was before the Trump administration,” and a “repudiation of Trump’s approach to governance.”

“There’s no time to waste,” Biden stated before signing the order, assuring that “these are just all starting points” as many more will occur over the next 10 days.

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China Positions Frontline Doctors To Ghana To Battle covid-19 cases




As we all know, this coronavirus which was declared as a pandemic by the World Health Organization some few hours in March 2020 seems to still aim at eradicating half of the world’s populace before its final curtailment occurs.

On Sunday, January 17, 2021, H. E Nana Addo Dankwa Akufo-Addo in his address to the nation stated emphatically that there had been a rise in the number of people infected with coronavirus as the frontline workers had detected the variant form of the covid-19 which appears to be more venomous than the initial virus which caused the world to quiver.

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The development of this new strain virus was elicited after the president of the state reopened the borders of the country to allow citizens who felt stranded in other countries to return home. From the updates on the coronavirus given by the Health Service, 13 out of the 16 regions in the country have had a taste of the new noxious virus with the nation experiencing a total of 1924 active cases with an average of 200 cases on a daily basis.

As the country is about to experience an overwhelming overflow of patients in the various hospitals, China has freighted a medical team comprising of 11 doctors that have received special training in the area of coronavirus to Ghana in an endeavor to aid the health care and medical teams of the country. This batch of the medical team is said to have come from the First Affiliated Hospital of Shantou University Medical College which was specially designated for covid-19 patients in China.

“In particular, 3 medical specialists of our team have been on the frontline to combat the pandemic in China, whose practical experience I believe, will also work here in Ghana.” Zhuang Shaohin who’s the leader of the dispatched medical team said with regards to Xinhua News Agency on Sunday, January 17, 2021.

He further orated that, “Once we start the work in the China-Ghana friendship hospital, we will do our best to share the relevant experiences with local doctors to help them understand better the route to curb the pandemic. ”

Ghana has had a total of 352 death records as it stands now whilst most of the infected persons are in a rather critical state at the moment.

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Pastor Murders His Daughter And Buries Her In The Cemetery




In Ghana here, some people have been hiding under the disguise of being pastors and are brutally committing atrocities of the highest degrees. Just yesterday, Friday, January 15, 2021, a self-acclaimed pastor known as Pastor Emma connived with a 22-year-old girl identified as Esther’s mum and accused the poor girl of being a witch in Assin Dawomako.

They went as far as stripping her naked all in the name of disgracing the demon inside to cast it out and the pastor together with his council of elders led the procession of the young lady through the entire town as they gathered people to hoot at her.

This baseless devilish act caused the young lady to take her life and this made the police force begin a dog chase to hunt down the pastor but during the hours of late afternoon, news broke out that the self-proclaimed pastor had also committed suicide before the arrival of the police at his residence.


As if that was not enough, in the late hours of yesterday, on Nhyira FM evening news, another self-styled man of God who is known to be a preacher with Heavens Kingdom Palace Ministry sited in Accra, by name Gideon Boakye was arrested in the Bono East region of Ghana by the Nkoranzah police after allegedly killing his 9-year-old daughter with his reason being that the child was a witch.

Speaking with Pure FM’s Osei Kwadwo, the uncle of the deceased child who is called Queenster Boakye ascertained that after the conception of the child, madame Ama as she was affectionately called by her peers and loved ones, the child had been staying with her mum until the first lifting of the lockdown ban where her dad, the presumed pastor, came for her to stay with him for some time.

In mid-November 2020, the pastor called his wife and alleged that their daughter had confessed to being a witch and that she was initiated into witchcraft by her mum. This sparked some intense arguments between the couple and Mr. Boakye blocked all forms of Communications between his daughter and her maternal family until December 25, 2020, where the man returned home for the Christmas celebration without the child and when he was questioned on the whereabouts of the child, he claimed the child had gone missing and was nowhere to be found.

After observing how unconcerned he looked whilst breaking the reportage to the family, the uncle who suspected something wasn’t right reasoned with their father and reported the case to the Nkoranzah police.

On Wednesday, January 13, 2021, pastor Gideon Boakye was apprehended by the police force of Nkoranzah and after denying countless attempts to the charge for murder instigated on him, he finally confessed to murdering their 9-year-old daughter and stated where he had buried the poor girl.

In the late afternoon of yesterday, January 15, 2021, the murder suspect took the police force and some close relatives to the Nkoranzah cemetery where he had buried the young girl and unearthed her corpse for identification. The child had been murdered and kept in a 25kg rice sac which was sealed and placed in a jute bag again for burial.

Pastor Gideon Boakye is currently in the custody of the police aiding in the inquiry and investigations pertaining to this cruelty.

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Global music entrepreneur Richardine Bartee named director of Content at Duke Concept



Regularly looking for African artists to support them through editorial placements, radio promotion and other suitable opportunities, Recording Academy member Richardine Bartee is at the forefront of the Afrobeats movement in America. Within the first week of January, the native New York businesswoman announced the deal she landed with Willow Creek, California radio station: 99.5 FM KXGO through her Twitter account.
Her next tweet was an open call for African artists. Music fans tagged their favourite artists, and artists promoted themselves, hoping to get a chance to be featured on the Northern California station. Soon after, Bartee began the outreach by emailing artist managers and texting others.
On its first episode, Bartee booked two Nigerian artists, MIMZ and Moelogo. Following the first episode, the music activist booked another interview with Ghana’s new artist MOH—recently placed on Shatta Wale’s iMullar playlist—and Big Brother Naija Season 5 winner Laycon, who is also an acclaimed artist
After uploaded to British online music streaming service Mixcloud, the audio from the conversation charted at #17. As of Sunday (January 12), it is now #10 on the platform’s global interview chart. On January 8, 2021, Laycon’s fans made the #LayconXKXGO hashtag trend at #1 on Twitter in Nigeria.
Ghanaian rising artists Gyakie and Kofi Jamar were the latest recording artists to get booked on Irie Adina’s show ‘Reggae Pon the Edge’. There are a total of six episodes left to air from the Afrobeats special broadcasts. 
Bartee will announce the next guests on her social media accounts: @richardinebartee on Instagram and @theyams on Twitter.
And last but not least, the BMI Publisher made the announcement Instagram official about her becoming Duke Concept’s first Director of Content. In her new role, she is in charge of creating content for the website. 
If you aren’t familiar with Duke Concept, it is a New York-based event production and promotion company, that counts Live Nation and Ticketmaster as its trusted partners. The company specialises in live concerts, festivals, tours, parties, talent management and more. It is the leading brand in the African and Caribbean entertainment atmosphere of North America, and its ultimate goal is to ensure that every event is an experience. The company offers other services like talent development, talent booking, consultancy, and brand placement.

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Government Squadron Apprehend 7 Illegal Chinese Miners; Seizes 10 Excavators



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One of the major initiatives of the government’s endeavors to protect our water bodies and forests from inhuman activities is the curtailment of illegal mining.

Information reaching us is that, the Environmental Sustainability taskforce has taken into its custody 7 Chinese persons and seized 10 Excavators as well in the Western region of Ghana as part of implementing the government’s project of saving our forests.

In the late hours of yesterday, January 11,2021,the Government’s Environmental Sustainability platoon received a tip off regarding some illegal Chinese miners who were destroying the forests without permit and demolishing about 10 football fields.
One of the rivers which runs through this forest is the Oda river and the current sight of this river is very devastating looking at how lifeless it has been rendered and full of mud. The thick forest cover had been cut down and buried in the mud alongside other plant species.

The taskforce raided the Taabosere forest in the Western region enclave at dawn today, January 12,2021,where they caught these Chinese miners in the act. Amongst these Chinese nationalities was a Ghanaian illegal miner by name Issah Odartey who when confronted by the team on operation, he alleged that the concession was gifted to him by the Minerals Commission but lacked concrete evidence to relegate his claims. He further stated that he pays 20,000 Ghana cedis every month to the Minerals Commission and once more,had no documents to back his claims.

At the site where the illegal activities took place, a journalist from Luv FM, Erastus Asare Donkor made it known that they discovered close to 12 excavators and there was a supervisor who was identified as Omar who instigated that they were given the permission to mine by some powerful prominent personalities in the country.
Right after Omar spoke with the taskforce, another man who is revealed himself as Charles Owusu, a relative of the late Sir John, made assertion of ownership of the site and requested that the taskforce leave the site but this plea fell on deaf ears as the taskforce removed all the excavators and transported them across the Oda river.

In all, seven Chinese miners were apprehended and taken to Accra for processing whilst 10 excavators were seized from the site.

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Queen Elizabeth And Duke Of Edinburgh Receive Covid-19 Vaccine



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In the early hours of last year, a deadly virus shook the entire world with the pace at which it swept people off their feet and took millions of lives in a glance at an unexpected hour. This caused the World Health Organization to declare it as a pandemic. One of the countries which lost a lot of its citizens is the United Kingdom which is governed by Queen Elizabeth.

After the UK recorded their very first case of coronavirus, they have had quite a handful of mishaps leading to about 3 million people contracting the virus with a little over 80,000 deaths according to the records from Johns Hopkins University on Saturday, January 9, 2021. In as much the UK is currently under total lockdown, a new variant of the coronavirus was detected on Friday, January 8, 2021, which took the country by surprise and infected 1,325 persons within a day which the Health Section ascertained to be the highest daily
death toll in the year.

In a press release on Friday evening, the mayor of London, Sadiq Khan, prated that, “The situation in London is now critical with the spread of the virus out of control.
We are declaring a major incident because the threat this virus poses to our city is at a crisis point… If we do not take immediate action now, our National Health Service could be overwhelmed and more people will die”.

Some few months ago, it was announced that Prince Charles, the son of Queen Elizabeth, tested positive for the covid-19 and went into isolation and after his treatment, the second-in-line to the throne, Prince William, also tested positive for coronavirus some few days ago. As we already know, WHO has approved of the covid-19 vaccines they deployed some of the big pharmaceutical companies to experiment on and these vaccines have been requested by a lot of countries to be used in the treatment of their victims.

On Saturday, January 9, 2021, a Buckingham spokesperson made it known that Queen Elizabeth II and the Duke of Edinburgh, Prince Philip have received some of the vaccines for the coronavirus.
The suffusions were dispensed by a household doctor at Windsor Castle, a royal source disclosed.

To avoid inexactitudes, her Majesty who’s spent 94 years on earth decided to let it known that she had acquired the inoculation. The source added.

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