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7 social media strategies for musician – Worla Quist



7 social media strategies for musicians - Worla Quist

Music has moved from just write–record–sell to include engage in the process of making music and reaping from it.

In this post, I share with you a few essentials that might go a long way to growing your name, promotions, and driving sales up for the music you put out.

  1. Post consistently on social media. Emphasis on Twitter & Instagram (IG)

Facebook is by no doubt the most populated social media website in Ghana but it has its limitations.

One of these is its difficulty for accounts to follow trending issues across every page. You have to like or directly visit someone’s page to find out what is happening.

This is what Twitter and Instagram do best with the use of hashtags.

Most of your images and videos can go on Instagram with most of your text opinions and addresses going through Twitter. Don’t stop using Facebook!

2. Be part of the conversation (not every random conversation)

You can directly or indirectly take part in an ongoing conversation on social media.

If you know it will cause issues for you but you still need to be heard, don’t mention names. Just type it and post. The users will decipher for themselves.

Remember you are building and solidifying your brand so there will be no need to engage in every conversation like the numerous fights on those apps. Don’t take it personal.

3. Create artwork (or simply get pictures) to post on special occasions including occasions of national interest

Independence Day celebrations, Christmas, Ramadan, etc. should be wished on your timeline. No need to always create graphic artworks for them.

You can use some pictures of yours which you think best suits the occasion.

4. You should have random polls that will engage your followers.

Polls about maybe which song the like best, when to release a song, which video they love etc. should be done. Not on an everyday basis.

5. Having certain achievement marks will also engage them.

An example is setting a mark of 10 retweets before you release a video or 10 likes to give out some exclusive news would also help a lot.

6. There are certain accounts people value, get aligned with them

Your favourite radio presenter is big on Ghana radio, but on the streets of Ghana social media he is close to the average Ghanaian citizen.

As such, there are certain personal accounts that you should try to get that relationship with.

Including fellow young artists. You need them as much as they need you. There is no need to be friends with them before you can join in the conversation of wishing one happy birthday.

7. Get your materials to them to popular social media handles of websites through relationships

Mainstream media heavyweights might be the featherweights on social media. Twitter handles including Ghana Music (@GhanaMusic) are, presently, valued by young social media users.

These websites and social media pages get lots of impressions per month not because of the number of their followers but because of the number of stuff they post concerning young, upcoming, and new artists.

Retweet and repost fans messages(positive) directed at you (make people feel like insiders)

This act gives the fans that sense and feeling of being a part of you and how much you value their words. Not all messages can b replied.

Messages here don’t refer to DMs. They refer to post sent with your handle tagged in it.

Almost everyone is sarcastic don’t take negative comments personal, have fun with it.

Use fewer hashtags on Twitter and don’t use all the 200+ characters. Twitter still is a short sentence platform with pics, videos, and gifs.

You can use all the hashtags you want to use on Instagram.

NB: Hashtags don’t work on Facebook. You can use it, but its effects are minimal.


To get people talking, artists and labels need to give people a way to make themselves look good while promoting their music along the way.

There are three ways to do that:

(1) Find inner remarkability by doing something out of the ordinary.

(2) Leverage game mechanics by having random polls, and rewarding certain achievement marks, eg. Top Fan.

(3) Make your fans feel like insiders by giving them exclusives through communities, eg. Fans WhatsApp group

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Afropop singer, Yemzzy set to release debut EP “Son Of Moses”



Afropop singer Yemzzy

Afro-pop singer, Adeola Adeyemi Olamide is popularly known as Yemzzy has announced a release date for his debut project, an extended playlist titled “Son Of Moses”.

Yemzzy, who also unveiled the cover art and tracklist of the project said the ‘Son Of Moses’ EP which is dedicated to his late father will be available on streaming platforms by the end of the month. According to the singer, the seven-track EP will drop on the 28th of January 2021.

The tracks are “Amaka, How Long, Remember, Cheat & Regrets, Su’n Momi, Ije Love, and Thanksgiving, written thematically to experiment with Afrobeats flows with deep proverb meaning.

Yemzzy in the upcoming project takes music lovers on a journey singing about evolution, growth, love, and pain he went through trying to find his path. The melodious singer also gives accolades to his team to make the project a success and hope it will be accepted by his fans home and abroad.

In my happiest mood as I announce my first ever biggest project to drop on the 28th of January. Day & Night mi o kin sun and Glory to the most high for the gift of life, I dedicate this to my late father Dcn. Moses Adeola I’m sure you’re proud of your last born Dad to continue to Rest In Peace.

“The EP is about evolution, growth, love, and pain. Gratitude to everyone who worked with me on this EP; gratitude to my team, my family, and to the producers who took their time to create with me. I hope y’all feel what I felt while I was recording these songs,” he said.

‘Son Of Moses’ will be Yemzzy’s first major project since the beginning of his musical career. He also has a couple of singles and covers in his catalog.

The project is coming after Yemzzy dropped a single titled ‘Tire’ dedicated to many Nigerian youths who were protesting the current state of Nigeria during the #EndSARS saga.

The song touches on issues like ‘Police Brutality’, harassing and killings of innocent and peaceful protesters who are demanding for a better Nigeria, corruption’ and other topics affecting Nigerians.

The song was a sequel to his previously released “Remember“, “Blessings” and “Only One” which are still enjoying massive airplay.



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Nana Addo won’t finish his 4 years term if he doesn’t pay menzgold customers – Bulldog laments



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Artiste manager, Hanson Nana Asiamah alias Bulldog has in a way threatened president Akufo-Addo.

Speaking as a guest on United Showbiz on UTV, the aggrieved Menzgold customer said had it not been for Akufo-Addo’s thirst for the collapse of Ghanaian owned financial businesses, MenzGold would have been up and running and making the youth some good money to take care of themselves.

Afia Schwarzenegger who is undoubtedly an a$$ licker jumped into to defend Akufo-Addo and Security Exchange Commission (SEC).

He said; “He is only collapsing jobs and banks and has made me lose my investments with Menzgold”.

“If Nana Addo doesn’t pay the Menzgold customers, he won’t finish his 4 years term,” he stressed.

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Meet Kwame AK: The Next Promising Afropop artist



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Music is a universal language but for those that make the music, music is life. Music is the only channel they have available to express what they feel within them to the rest of the world and for US Based Ghanaian musician Kwame AK music is his everything.

Born, Kwame Akrasi, Kwame AK Spent his child in Adenta, a suburb of Accra. He had his secondary education at the Presbyterian Boys’ Senior High School (Presec, Legon) and furthered to Kwame Nkrumah University of Science and Technology (KNUST) where he spent just a year. He completed his education in the United States.

Having a great passion for music at a young age, his early influences were the old hip life artistes such as Reggie Rockstone, Akatakyie, Akyeame, and Samini to name a few, his most recent influences and inspirations are Stonebwoy, Wizkid, and Burna Boy, he says the works of these artists is a great motivator for him to do the music well.

He has been on and off the music scene for a decade but officially has been doing serious music for just 2 years. Kwame AK said during the time he was on and off with his music, he was dealing with a whole lot of things, from family to school and with not so trustworthy managers who were more interested in getting money than helping him grow as an artist. Under his belt, he has a whole lot of music but for when he hasn’t been very active in these 2 years he has 3 singles titled “Balawo”, “Murderer” and “Aseda” which features Fameye.

Kwame AK is set to release his first song titled “Big Poppa” off his solo EP, “Yours Now” any moment soon. Do stream his current songs on all digital streaming  platforms while you wait on the EP.

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2021 Grammys postponed



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The Grammy Awards will not be happening later this month as planned. 

The awards ceremony, which celebrates the best in music, has been postponed due to the ongoing coronavirus pandemic, according to a joint statement from the Recording Academy, CBS and show producers. It will now take place on Sunday, March 14, 2021, the statement said. 

The event had been set to take place at the Staples Center in Los Angeles on January 31, with “The Daily Show” host Trevor Noah acting as host.

The deteriorating COVID situation in Los Angeles, with hospital services being overwhelmed, ICUs having reached capacity, and new guidance from state and local governments have all led us to conclude that postponing our show was the right thing to do,” the statement said. “Nothing is more important than the health and safety of those in our music community and the hundreds of people who work tirelessly on producing the show.”

The statement was signed by Harvey Mason, Jr., chair and interim president and CEO of the Recording Academy; Jack Sussman, executive vice president of specials, music, live events and alternative programming for CBS and Grammy Awards executive producer Ben Winston.

“We want to thank all of the talented artists, the staff, our vendors and especially this year’s nominees for their understanding, patience and willingness to work with us as we navigate these unprecedented times,” the statement added.

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“Please Respect Our Craft and Help us Grow” – OB Amponsah Pleads with Bloggers and Patrons to Stop Uploading Full Sets of Comedians online for free.




Ghanaian comedians after finally winning the fight to show the nation of how hilarious and witty they are, are now fighting a new war. Renowned Comedian and Optometrist Amponsah Obarima Akuoko popularly known as OB Amponsah has sent out a plea to patrons and bloggers to avoid recording full comedian routines and sharing it over the internet.


In a series of tweets, the comedian made it known how this innocent acts by patrons and bloggers is making the work for comedians very hard. He pointed out in the post that in other parts of the world, phones are not allowed at comedy shows.


“What bloggers and some comedy patrons fail to realize is that there is a difference between posting the art of musicians and that of comedians…comedians struggle a lot before we are able to come up with hit jokes, and the thing about jokes is that you cannot tell the same joke to the same people more than twice, it gets stale.


So if you decide to cover a comedian’s set and post all of it online for free without his or her consent, though he may get sine exposure, you are inadvertently depriving the comic of his livelihood. In advanced settings, phones are not even allowed at comedy specials” he said.


The comedian added that they [comedians] wouldn’t have an issue if the videos posted online by patrons of their craft and bloggers are ones that they [comedians] have released to the public themselves and just like musicians they [comedians] have sole ownership of the content they put out.


“When you visit the YouTube channels of comedians, you will find a number of videos the comedian has released himself, these video he believes are ready for the free consumption of the public. These videos we wouldn’t have issues with if anybody copied and posted them. Like musicians we also have sole ownership of our content, except otherwise stated in the contracts we sign with event organizers. So please respect our craft and help us grow as well.” He added.

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OB Amponsah Thrills Patrons with Hilarious Performance at the Just Ended “New Comedy Night Show”.




Comedians both known and unknown thrilled patrons to a hilarious evening at what might yet be the comedy show of the year. The venue was the Alisa Hotel, North Ridge and the show was “New Year Comedy Night”.  The event had no dull moment as each performer hit every audience member with one rib cracking joke after the next.


One of the highlight performers of the night was OB Amponsah. The comedian who is undoubtedly the best comedian in Ghana had the moment totally blissed out patrons with his clever, witty and well prepared comedy routine.


His performance was one of the most anticipated by the audience it was very evident by the rousing applauds he received after he stepped on the stage. Touching on issues ranging from Politics to Covid-19, OB Amponsah had patrons gasping for breath after each joke. He is one of the best comedic performers in the country and he shows his class every time he climbs the stage to do what he enjoys. Coming off another stellar performance at the 1027 Laughs everyone expected nothing but the best from the comedian.


Also performing on the night were DKB, Lekzy DeComic, Comedian Waris, MjTheComedian, PJay and Ranzy. The host for the night was the versatile Clemento Suarez and he was partnered with the beautiful Matilda Hipsy. There was also music performances from Keche and Mr Drew.

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