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7 social media strategies for musician – Worla Quist



7 social media strategies for musicians - Worla Quist

Music has moved from just write–record–sell to include engage in the process of making music and reaping from it.

In this post, I share with you a few essentials that might go a long way to growing your name, promotions, and driving sales up for the music you put out.

  1. Post consistently on social media. Emphasis on Twitter & Instagram (IG)

Facebook is by no doubt the most populated social media website in Ghana but it has its limitations.

One of these is its difficulty for accounts to follow trending issues across every page. You have to like or directly visit someone’s page to find out what is happening.

This is what Twitter and Instagram do best with the use of hashtags.

Most of your images and videos can go on Instagram with most of your text opinions and addresses going through Twitter. Don’t stop using Facebook!

2. Be part of the conversation (not every random conversation)

You can directly or indirectly take part in an ongoing conversation on social media.

If you know it will cause issues for you but you still need to be heard, don’t mention names. Just type it and post. The users will decipher for themselves.

Remember you are building and solidifying your brand so there will be no need to engage in every conversation like the numerous fights on those apps. Don’t take it personal.

3. Create artwork (or simply get pictures) to post on special occasions including occasions of national interest

Independence Day celebrations, Christmas, Ramadan, etc. should be wished on your timeline. No need to always create graphic artworks for them.

You can use some pictures of yours which you think best suits the occasion.

4. You should have random polls that will engage your followers.

Polls about maybe which song the like best, when to release a song, which video they love etc. should be done. Not on an everyday basis.

5. Having certain achievement marks will also engage them.

An example is setting a mark of 10 retweets before you release a video or 10 likes to give out some exclusive news would also help a lot.

6. There are certain accounts people value, get aligned with them

Your favourite radio presenter is big on Ghana radio, but on the streets of Ghana social media he is close to the average Ghanaian citizen.

As such, there are certain personal accounts that you should try to get that relationship with.

Including fellow young artists. You need them as much as they need you. There is no need to be friends with them before you can join in the conversation of wishing one happy birthday.

7. Get your materials to them to popular social media handles of websites through relationships

Mainstream media heavyweights might be the featherweights on social media. Twitter handles including Ghana Music (@GhanaMusic) are, presently, valued by young social media users.

These websites and social media pages get lots of impressions per month not because of the number of their followers but because of the number of stuff they post concerning young, upcoming, and new artists.

Retweet and repost fans messages(positive) directed at you (make people feel like insiders)

This act gives the fans that sense and feeling of being a part of you and how much you value their words. Not all messages can b replied.

Messages here don’t refer to DMs. They refer to post sent with your handle tagged in it.

Almost everyone is sarcastic don’t take negative comments personal, have fun with it.

Use fewer hashtags on Twitter and don’t use all the 200+ characters. Twitter still is a short sentence platform with pics, videos, and gifs.

You can use all the hashtags you want to use on Instagram.

NB: Hashtags don’t work on Facebook. You can use it, but its effects are minimal.


To get people talking, artists and labels need to give people a way to make themselves look good while promoting their music along the way.

There are three ways to do that:

(1) Find inner remarkability by doing something out of the ordinary.

(2) Leverage game mechanics by having random polls, and rewarding certain achievement marks, eg. Top Fan.

(3) Make your fans feel like insiders by giving them exclusives through communities, eg. Fans WhatsApp group

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AKA’s girlfriend confirmed dead after she fell from the 10th floor of the Pepper Club in Cape Town



South African rapper, AKA has lost his fiancée, Anele Tembe after she reportedly fell from the 10th floor of the Pepper Club in Cape Town.

According to a press statement released by the Tembes and Forbes (AKA’s family), Anele Tembe’s death occurred on the 11th of April 2021. The statement below;

“It is with the deepest regret that we, the Tembe and Forbes families, sadly confirm the untimely passing of our beloved daughter, sister, fiancé, and daughter-in-law, Anele Tembe (22). Anele tragically passed on in the early hours of this morning, Sunday 11 April 2021.”

Both families are in disbelief and still coming to terms with her death. 

“We are still in shock and are dealing with our emotions and are currently inconsolable. At this hour of our grief, we humbly request that our families be given privacy and time to heal,” they wrote in the statement.

Aka loses fiance Anele Tembe

Press Statement

There was a hint that AKA proposed to Anele in February 2021 when he shared a picture of a diamond engagement ring on her finger with a ‘she said “Yes” caption’.

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American rapper and actor, DMX dies at age 50



DMX, the iconic rapper who helped build the Ruff Ryders label into a powerhouse during the late 1990s, has died.

The Yonkers-bred MC, born Earl Simmons, passed away on Friday (April 9) after experiencing a heart attack triggered by a drug overdose. He was 50.

“We are deeply saddened to announce today that our loved one, DMX, birth name of Earl Simmons, passed away at 50-years-old at White Plains Hospital with his family by his side after being placed on life support for the past few days.

Earl was a warrior who fought till the very end. He loved his family with all of his heart and we cherish the times we spent with him. Earl’s music inspired countless fans across the world and his iconic legacy will live on forever,” his family said in a statement.”

“We appreciate all of the love and support during this incredibly difficult time. Please respect our privacy as we grieve the loss of our brother, father, uncle and the man the world knew as DMX. We will share information about his memorial service once details are finalized.”

As of Sunday (April 4), DMX had been on life support and was in a “vegetative state,” according to his former manager.

White Plains Hospital also said in a statement: “White Plains Hospital extends its deepest condolences to the family of Mr. Simmons, as well as his friends and legions of fans who expressed their unwavering support during this difficult time. Earl Simmons passed away peacefully with family present after suffering a catastrophic cardiac arrest.”

One of rap’s biggest underdogs, DMX catapulted into mainstream glory in 1998 when the East Coast crown was up for grabs. After the passing of The Notorious B.I.G. in 1997, New York yearned for a new king. With Nas and Jay-Z considered promising replacements to the throne, a young, spirited DMX pounced on the opportunity to spar with the city’s elite.

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Netflix buys Kanye West documentary for $30 million



Netflix has reportedly purchased an untitled Kanye West documentary—which has been in development for over 20 years—for $30 million. This untitled project—which the streaming behemoth reportedly purchased for $30 million—has been in development for over 20 years, and showcases West in multiple stages of his musical career.

The documentary was created by Clarence “Coodie” Simmons and Chike Ozah, the same duo who directed the artist’s debut music video, “Through the Wire,” and “Jesus Walks pt. 3.” The film will not only focus on the relationship between the three, but will highlight West’s trajectory as a prevalent musician; his position in politics; and deeply personal moments including his mourning the death of his mother, Donda West. Coodie and Chike have put together West’s stories through footage they’ve shot themselves over the decades, as well as through home videos and never-before-seen content.

The Atlanta-hailing rapper first exploded onto the music scene in the early 2000s, generating hit after hit after hit. Apart from his songs, though, West has pursued other (very lucrative) ventures in industries such as fashion, as evidenced by his incredibly popular line, Yeezy.

West, too, has remained a highly discussed public figure. Not only has he been previously married to Kim Kardashian—the two of them long considered one of the top celebrity power couples—but his association with President Donald Trump and his own 2020 presidential consideration has kept him elevated in the public eye.

The documentary is reportedly scheduled to be released on the platform sometime this year.

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Malcolm Nuna celebrates 3 Music Awards win with ‘Baba’



Fresh off being crowned as the next rated act at the 4 th edition of the 3 Music Awards, Ghanaian singer, Malcolm Nuna thanks ‘Baba’ with a new video. Baba is a song on Nuna’s debut album Hasta La Vista, and the music video directed by Aphro is an extension of his gratitude.

Baba is a song about blessings and being crowned as the best Next Rated act at the 3 Music Awards is
indeed a major blessings worth celebrating. As part of the win, Malcolm Nuna received gargets from Nasco at a short ceremony at Electroland Ghana.

Watch Baba from Malcolm Nuna.


Born Malcolm Nunana Hehetror, the versatile singer, songwriter, and performer, who burst onto the
scene in 2019, recently released his maiden 17-album ‘Hasta La Vista’. Some of the songs on his album include ‘Blind Love’, ‘Odo Yewu’, ‘Touch And Go’, ‘Money Man’, ‘Baba’, ‘Spintex Life’, and ‘Party’ among others. He was adjudged the Next Rated Act at the just ended 2021 3Music Awards.

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Golden Age Creative Arts Awards Honors Diana Hopeson



Golden Age Creative Arts Awards Honors Diana Hopeson.

The veteran gospel minstrel Diana Hopeson was on Saturday 27th March honored by organizers of the Golden Age Creative Arts Awards at Golden Tulip, Accra.

The award scheme which sees to recognise deserving individuals in the creative arts industry of the country couldn’t have by passed the great contribution of the ex president of musicians union of Ghana, the second deputy vice chairwoman of GHAMRO and the CEO of GhMusic Publishing & Management.

Mrs Diana Hopeson present to receive her citation for GACCA Woman Of Excellence 2021 praised the organizers of the event for recognising her efforts and contribution to the creative arts industry, also appealed to cooperate bodies to support such notable schemes when she spoke to the news desk of

GACAA was recently recognised as the 19th out of 30 best awards organising firms in Ghana by the Ministry of Tourism for its enviable and notable dedication to its activities.

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The Critic’s NoteBook; 3music Awards 21



The Critic’s NoteBook; 3music Awards 21
Saturday was Music’s Biggest Night, the occasion where we gather to watch the 3music Awards 21 and find out how much the board has or hasn’t adjusted to meet the times. In a good year, expecting the show to make great plays is a game of acceptable losses where, inevitably, people go home upset and fans flood the internet with outrage.
Over the ensuing year, a global pandemic put concerts on hold, pushed beloved nightlife venues to the brink of extinction, pinched earnings in every corner of the industry, and claimed the lives of beloved artists.
What kind of night is appropriate in the shadow of that? How do you summarize what we lost and what we won in spite of it? This year, the 3music Awards worked harder to deliver a better show than in several years past, to the benefit of the viewers and the nominated artists.
Unlike other virtual awards ceremonies of the pandemic era, this year’s 3music Awards actually took place with most artist in the same, physical space—no wonky Zoom connections or mixed-quality camera work here, the ceremony was held on a collection of sound, stages, lights, led screens at the Grand Arena, AICC where awards were given out on stage with physically distanced of masked and unmasked awardees.
Commencing the night on the drip carpet, guests walked on to be quizzed on their looks and expectations for the night by three of Ghana’s finest comedians. The transitions from one stage to another gave the show a music-festival-like feel, and, as several of my fellow critics observed on Twitter, the event begun to trend.
The insertion of pre-recorded content such as themed musical performances by Madikal, Joey B sparked the attention, drifting one’s mind to enjoy a music video and a live set event. With organizers having to invested so much in to performance which looked cleaner than music videos shot by the artistes themselves, the 3music Awards proofed a perfectly scripted movie yet to be premiered.
As the clock approached the two-hour mark, I scribbled in my notebook, “Has there really been nothing bad yet? Bizarre.” Sure, one could quibble with a few things, such as delays in airing nominees montage for some categories and a few technical delays, the show run tops.
Similarly built to catch up with BET, the current pandemic as given room for creative minds to operate. Live music on stage was top notch with the music band doing the most; and from a critic’s book the Band is the best in Ghana at the moment, take it or leave it. Swiftly dishing out rhythms for both gospel and circular artists Ghana’s gospel sensation Diana Hamilton, Efe Grace and Kobby Salm awesomely delivered, as rising dancehall superstar Larruso, Kaphun, Jah Lead, the legendary Nana Acheampong also providing a spectacular performance for the viewing and enjoying pleasure of the event’s audience.
Performances were a blast, the tribute performance by Kidi & Mr Drew,  the new lords  Gyakie, Kweku Flick, Ypee, Kofi Jamar and Yaw Tog also brought on their A game in a pre-recorded performance directed by Northern Production and quality music won awards on the night.
Commending the 3music Awards board for a great input and output, Jay Foley and Naa Ashorkor were incredibly fantastic compared to the previous hosting pairings.
Check Out Full List Of 3 Music Awards  2021 Winners
Alternative Song Of The Year
— Worlasi [ Commot ]
EP Of The Year
— KiDi [ Blue ]
Performer Of The Year
— Sarkodie [ Black Love Virtual Concert ]
Higlife Song Of The Year
— Stonebwoy [ Sobolo ]
DJ Of The Year
— DJ Aroma
Digital Act Of The Year
— Empress Gifty Osei
Hiplife Song Of The Year
— Sarkodie [ Oofeetso ]
Female Vocal Performance Of The Year
— Diana Hamilton
Rapper Of The Year
— Eno Barony
Producer Of The Year
— MOG Beatz
African Act Of The Year
— Davido
Next Rated Act
— Malcolm Nuna
Male Vocalist Of The Year
— King Promise
Hiplife/Hiphop Act Of The Year
— Medikal
Legend Award
— Elder SK Ampiah
Music Video Of The Year
— Ama Rae [ Fancy]
Tune Core Most Streamed Act
— Medikal
Tune Core Most Streamed Song
— Kofi Mole [ Ya Br3 ]
Best Collaboration Of The Year
— Keche [ No Dulling]
Afrobeat/Afropop Song Of The Year
— KiDi [ Enjoyment ]
Viral Song Of The Year
— Stonebwoy [ Putuu Freestyle]
Fan Army Of The Year
— Kumericans
Gospel Song Of The Year
— Diana Hamilton [ Adom ]
Reggae-Dancehall Song Of The Year
— Adina [ Why ]
Group Of The Year
— Dead PeoPle
HipHop Song Of The Year
— Yaw Tog [ Sore ]
Music Woman Of The Year
— Adina
Most Streamed Female Act
— Diana Hamilton
Emerging Woman Of The Year
— Gyakie
Breakthrough Act Of The Year
— Mr. Drew
Gospel Act Of The Year
— Diana Hamilton
Album Of The Year
— Stonebwoy [ Anloga Junction]
Song Of The Year
— KiDi [ Enjoyment ]
Lifetime Achievement Award
— Osibisa
Reggae/Dancehall Act Of The Year
— Larusso
Highlife Act Of The Year
— Kuami Eugene
Artiste Of The Year
— KiDi
~ Diana Hopeson
~ Grace Nortey
~ Frances Ademola

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